It was my absolute pleasure to join the Women in Nuclear Conference in Sydney today to join their panel discussing communication with Government and Community. For those familiar with my material, I delivered a slightly modified (less practice, more swearing) version of the presentation I delivered to the ATSE Nuclear conference in 2013. That presentation has been professionally animated and narrated and is available here.
I was delighted to be joined by Nadia Levin of ANSTO and Irene Aegerter of Energy for Humanity. I spoke third, and a better lead in I could not have asked for with two excellent presentations. Both Nadia and Irene covered themes of great relevance to my message, particularly the need for branding in the very positive sense of the word: creating a compelling vision of what nuclear technology has to offer.
[Aside: I felt a bit of a fan-boy sitting next to Irene. Founder of Women in Nuclear, physicist and now integral to Energy for Humanity, an organisation I am proud to be associated with. She’s also hilarious and delightful. I tried to play it cool for about five seconds then gave up]
There was a strong response to the presentation and some extremely gratifying feedback. This related particularly to some of the simplicity of the message: gain trust first, educate and inform later. Both your warmth and your competence matter, but use warmth before expecting competence to be of value in discussing nuclear. I give a big nod to Suzy Hobbs-Baker for bringing the warmth/competence literature to my attention, it was a valuable enhancement of this content. I was particularly moved by a question and later discussion from South African delegates. How are we supposed to talk about nuclear being better than coal when these people don’t even have electricity? It’s a very good question and I was glad to help suggest some new approaches. To paraphrase the feedback: “We have been doing this all wrong. We have been going in and talking about atoms when these people don’t even have electricity. They need to trust us and know that our priority is bringing them what they need”.
Something I believe in very strongly is that the role of young nuclear professionals as rule-breakers and game-changers for a conservative industry is huge. For young women professionals as a subset it is even more important. Nuclear is a powerfully gendered issue. Bringing forward and up our women professionals is more than gender politics: it’s of critical importance to the future of an industry that needs to build much greater community acceptance. That makes it very, very good business and the nuclear industry needs to urgently embrace and developed young professionals and especially young women.
That being the case, it was a privilege to join WiN today, a pity to leave so quickly, and I hope the beginning of great things to come. My special thanks to Jasmin Craufurd-Hill for the invitation and coordination.